About us
ABOUT 42 INC.
42 inc. is an AI-native marketing technology and services company. We build a self-serve advertising platform that helps brands, agencies, and small businesses plan, launch, and measure paid media campaigns without needing a dedicated media-buying team.
Our mission is to make advertising simple and affordable for everyone — by automating the parts of campaign management that have historically required deep expertise (audience definition, channel selection, budget allocation, optimization), and exposing them through a guided product experience.
WHAT THE PLATFORM DOES.
The 42 inc. platform lets a user describe what they want to promote — a brand, a product, a service, a store, a promotion, or an event — and the business outcome they care about (brand awareness, online purchases, in-store visits, website traffic, bookings, signups). From that brief, the platform:
- Recommends an audience and a media mix, drawing on first-party data, partner data and proprietary signals.
- Generates a campaign draft, including budget, flight dates, channels, formats, and creative guidance.
- Submits the campaign for review, then schedules and activates it across the chosen channels.
- Runs the campaign across multiple supply-side platforms, with continuous optimization.
- Reports on delivery and outcomes in a single dashboard, with daily updates available by email and SMS.
The platform is multilingual (English, French, Spanish, Italian) and supports multi-organization accounts, so agencies can manage campaigns for several clients side-by-side under one login.
WHO WE SERVE.
- Brands running their own advertising, from early-stage businesses to established enterprises.
- Agencies and freelancers managing campaigns on behalf of multiple clients.
- Local businesses, including retail, hospitality, and services, that need straightforward access to digital and traditional channels.
WHERE WE FIT.
42 inc. is part of the ISPD group (https://ispd.com), a media and advertising holding company. The ISPD group provides infrastructure, channel access, and oversight that lets 42 inc. operate as an independent product company while drawing on group-wide media expertise.
COMPANY DETAILS.
Legal entity: 42 inc.
Incorporated in Delaware, United States
Parent group: ISPD group (https://ispd.com)
Web: https://my.42.works
Email: contact@42.works
HOW TO REACH US.
For product support: support@42.works
For partnerships or press: contact@42.works
For privacy and data requests: see our Privacy Policy at https://my.42.works/en/footer/privacy-policy
42 inc. is an AI-native marketing technology and services company. We build a self-serve advertising platform that helps brands, agencies, and small businesses plan, launch, and measure paid media campaigns without needing a dedicated media-buying team.
Our mission is to make advertising simple and affordable for everyone — by automating the parts of campaign management that have historically required deep expertise (audience definition, channel selection, budget allocation, optimization), and exposing them through a guided product experience.
WHAT THE PLATFORM DOES.
The 42 inc. platform lets a user describe what they want to promote — a brand, a product, a service, a store, a promotion, or an event — and the business outcome they care about (brand awareness, online purchases, in-store visits, website traffic, bookings, signups). From that brief, the platform:
- Recommends an audience and a media mix, drawing on first-party data, partner data and proprietary signals.
- Generates a campaign draft, including budget, flight dates, channels, formats, and creative guidance.
- Submits the campaign for review, then schedules and activates it across the chosen channels.
- Runs the campaign across multiple supply-side platforms, with continuous optimization.
- Reports on delivery and outcomes in a single dashboard, with daily updates available by email and SMS.
The platform is multilingual (English, French, Spanish, Italian) and supports multi-organization accounts, so agencies can manage campaigns for several clients side-by-side under one login.
WHO WE SERVE.
- Brands running their own advertising, from early-stage businesses to established enterprises.
- Agencies and freelancers managing campaigns on behalf of multiple clients.
- Local businesses, including retail, hospitality, and services, that need straightforward access to digital and traditional channels.
WHERE WE FIT.
42 inc. is part of the ISPD group (https://ispd.com), a media and advertising holding company. The ISPD group provides infrastructure, channel access, and oversight that lets 42 inc. operate as an independent product company while drawing on group-wide media expertise.
COMPANY DETAILS.
Legal entity: 42 inc.
Incorporated in Delaware, United States
Parent group: ISPD group (https://ispd.com)
Web: https://my.42.works
Email: contact@42.works
HOW TO REACH US.
For product support: support@42.works
For partnerships or press: contact@42.works
For privacy and data requests: see our Privacy Policy at https://my.42.works/en/footer/privacy-policy